Two big things have just happened in Google-land: Jagger and Google Analytics. Together, these two events may have changed the face of search forever.
seo, article submission, article pr, search engine, optimisation, optimization, google, rank, article, copywriter, submission
Two big things have just happened in Google-land: Jagger and Google Analytics. Together, these two events may have changed the face of search forever.
Jagger
First, let's discuss Jagger... Just like hurricanes, Google updates have names. (A Google update is a change to the way Google determines its rankings. Google makes these changes periodically, and they're universally feared because they can impact dramatically on a website's ranking.) The latest update is called Jagger, and it has search engine optimizers (SEOs) all around the world in a state of panic.
Why was Jagger such a fearful update? Simple... With Jagger, Google once again outsmarted huge numbers of SEOs. You see, many/most SEOs spend their time (and their clients' money) trying to trick Google into thinking that their websites are more relevant and important than they really are. They do this mostly by swapping links, buying cheap links, and placing links on free directories. While there's nothing wrong with these sorts of links (i.e. they're not considered 'black-hat'), they don't really show that the site is relevant or important. All they really show is that the site owner has made a deal with another site owner. In these deals, the incentive for the linking site owner is a reciprocal link, money, or increased link volume. Google much prefers it when the linking site adds the link simply to enhance the value of their content or to increase their own credibility and authority.
In other words, Google wants its search results to contain relevant, important sites, not sites that merely appear to be relevant and important. To this end, Google invests millions of dollars and employs the world's smartest mathematicians to create algorithms which identify sites that are trying to trick them. And that's exactly what Jagger did; and when it found those sites, it simply adjusted their ranking to more accurately reflect their true importance. (Unfortunately, it also demoted some sites which actually deserve a high ranking. It is hoped that these mistakes will be ironed out with future minor updates, but that's a topic for another article...)
From a technical standpoint, Jagger was well described by Ken Webster in his article, 'Google's Jagger Update - Dust Begins To Settle?' - http://www.webpronews.com/topnews/topnews/Jagger . To summarize, Jagger:
1) Increased importance placed on IBL (Inbound Links) Relevancy?
2) Increased importance placed on OBL (Outbound Links) Relevancy?
3) Promotion of relevant Niche Directories (related to #1 & #2)?
4) More weight thrown back to PR @ top domain?
5) Increased importance on AdSense placement relevancy?
6) Possible introduction of CSS Spam filtering?
7) Overall Blog demotions?
8) New and unresolved "canonical" issues?
Some more interesting effects were reported by WG Moore (http://www.sitepronews.com/archives/2005/nov/9.html) who runs a number of test sites for SEO purposes. By monitoring the links to his test sites as reported by Google, he established that:
"all reciprocal links had vanished. We think that this is because Google is down-grading or eliminating reciprocal links as a measure of popularity. This does make sense, actually. Reciprocal links are a method of falsifying popularity. Sort of a cheap method of buying a link, if you want to think of it that way... During the second week of the Jagger Update, a few of our reciprocal links did come back up. However, we also noticed that these were from places where we had highly relevant content. They came from articles where we discussed our area of expertise: Web Analytics, or from forums where we had relevant threads. So we feel that these links came back because of content, not linking.
The other group that came back up was one-way inbound text links, regardless of the originating web site. These links also had strong relevance to our web analytics business. In other words, they contained keywords and/or phrases related to our site and its business."
In short, Jagger undid the hard work of thousands - if not millions - of people! As a result, hard-won high rankings and revenues plummeted.
Interestingly, article PR (article submission) came through Jagger seemingly unscathed. My SEO copywriting website http://www.divinewrite.com , for example, went from no.4 to no.1 worldwide for "copywriter", and I've employed article PR almost exclusively. Whether it was promoted or the sites around it were demoted, one thing is clear: article PR is one of the best ways to obtain a high ranking.
Google Analytics
The second monumental event to occur recently was Google Analytics - http://www.google.com/analytics/index.html . Google Analytics is a free web-stats solution which not only reports all the regular site stats, but also integrates directly with Google AdWords giving webmasters and insight into the ROI of their pay-per-click ads. According to Google, " Google Analytics tells you everything you want to know about how your visitors found you and how they interact with your site."
Why is this such a landmark move? Because for the first time ever, Google will have access to your real web stats. And these stats will be far more accurate than those provided by Alexa - http://www.alexa.com . Furthermore, Google's privacy statement says: " We may also use personal information for auditing, research and analysis to operate and improve Google technologies and services." - http://www.google.com/intl/en/privacy.html . Now let's put two and two together:
1) Google is 'giving' every webmaster in the world free access to quality web-stats.
2) Millions of webmasters will accept this 'gift', if only because it integrates directly with their Google AdWords campaigns.
3) Google will then have full access to the actual web stats of millions of commercial websites.
4) Google will have the right to use these stats to develop new technologies.
5) What's the next logical step? Google will use these statistics to help determine its rankings, of course!
It should come as no surprise. It's been on the cards - and frequently discussed - for a long time. For example, Jayde Online CEO, Mel Strocen, recently published an article on this very topic, ' The Future of WebSite Ranking' - http://www.site-reference.com/articles/Search-Engines/The-Future-of-WebSite-Ranking.html . She quite rightly asserts that:
"Google's "democratic" vision of the Web will never be achieved by manipulating algorithm criteria based on content. It will only be achieved by factoring in what is important to people, and people will always remain the best judge of what that is. The true challenge for search engines in the future is how to incorporate web searcher input and preferences into their ranking algorithms."
In fact, the Jayde Online network already owns and operates a search engine, ExactSeek (http://www.ExactSeek.com) which incorporates user popularity statistics in its rankings.
The Future of Search & SEO
To date, ExactSeek is the only search engine which uses visitor stats as criteria for its rankings. But Google isn't far behind. We all know that Google specializes in taking a good idea and implementing and adapting it brilliantly. This is exactly what we'll see in this case. By combining link popularity and user popularity statistics, Google will be the only major search engine to consider both what other sites think of your website and what your visitors think of your website. And because they have the most advanced algorithms for assessing link popularity, and will soon have access to the farthest reaching, most accurate web stats to assess user popularity, its competitors will be a long time catching up.
So if that's the future of search, what's the future of SEO? The future of SEO is undoubtedly one where:
• one-way text links from relevant pages continue to be the most valuable links
• reciprocal linking continue to decline
• the 'shotgun' approach to link buying declines
• mass email link requests decline
• free directory submission declines
• niche directory submission increases
• article PR (article submission) increases
• article submission sites (e.g. EzineArticles, GoArticles, and ZapContent.com) play a much bigger and more important role in helping online publishers locate quality articles (due to the increasing article volume)
• user popularity is just as important as link popularity, which means:
o the quality of article PR improves in order to increase site traffic, credibility, and loyalty
o the quality of website content improves in order to convert traffic and encourage repeat visits
Clearly, the choices for SEOs will be pretty much limited to paying for links at niche sites and/or engaging in article PR. Being an SEO copywriter, I may be a little biased, but for mine, article PR is the hands-down winner in this comparison:
• It satisfies Google's criteria for relevance and importance. Linking site owners include your article and link because, in doing so, their site becomes more useful to visitors, and their business gains credibility and authority.
• It generates hundreds of free links quickly enough to make it worth your while, but not so quickly as to raise red flags at Google (in the form of link dampening).
• Links are permanent and you don't have to pay to keep them there.
• You get a lot of qualified referred traffic who already trust you and your expertise. This satisfies Google's visitor popularity criteria, while at the same time bringing you a lot of extra customers.
(For more information on article PR, read ' How to Top Google with Article PR' - http://www.articlepr.com/SEO_Article_Submission.shtml .)
Conclusion
The lesson from Jagger is, don't try and trick Google! They've got more money and more brains than virtually any company in the world. It'll only end in tears! Don't spend time and money trying to make your site look important and relevant. Instead, spend that time and money actually making it important and relevant! Content - the real content behind the optimization - is the answer. After all, whether it's an article or a web page, it's the content that keeps 'eyes on paper', and that's what it's all about.
Happy optimizing!
Kamis, 06 Oktober 2011
SEO in a BOX
Are profitable, top search ranks possible without the help of an experienced search engine optimization company?
Can a software package or online miracle site touting testimonials and grandeur guarantees of success elevate your online presence enough to really increase sales?
Are profitable, top search ranks possible without the help of an experienced search engine optimization company?
Can a software package or online miracle site touting testimonials and grandeur guarantees of success elevate your online presence enough to really increase sales?
Unfortunately, unless the software or miracle website were able to research your market, find hidden niches within it, author intriguing, creative, relevant and keyword laden content, house it in a framework that meshes precisely with that content, dissect and analyze your ranking competition and apply that statistical data within the afore mentioned tasks, you'll be using that money back guarantee.
The same goes of number one rank promises for a keyword for $49. Now I'm not suggesting a claim like that is bogus or false advertising. But, ask if that keyword or phrase has actually had more than one search somewhere in the world in the past month. Or to shake them, insist your keyword phrase they must bring to the number one spot is "online casino.
IS THERE INEXPENSIVE HELP THAT WORKS?
Is there a working alternative for smaller businesses and sites that can't budget pro SEO right now? There are techniques that would give your site a chance of rising higher in the ranks. You'll find countless articles and instructions online and in bookstores about general things you can do to your site to improve its online presence.
While helpful and usually accurate, blindly applying techniques to your site without some further knowledge of your own site, your competition, and your online market will hinder your efforts.
With some real world, current analysis of YOUR individual situation at your disposal, you can greatly improve your efforts with even the smallest copy, title or content adjustment. It is going to require some work on your part, no matter what do-it-yourself tactics you employ.
HOWEVER, there are tools and analysis reports available to you that can give you a towering leap for the do-it-yourselfer. Some plain English comparisons of your page vs. the top 10 ranking pages in a particular engine for a particular keyword phrase will define dozens of parameters to begin your do – it –yourself optimization.
How many links do you need, are there better keywords you should choose, and then what do you do with all this information once you have it? Comparisons and analysis of your site and your competitors are usually presented in an easy to understand format and reveal patterns and collected intelligence that can help you re-write and revise your content and page layout and begin your SEO efforts a lap ahead of everyone else.
SET REALISTIC GOALS
You must remember, legitimate, professional search engine optimizers are immersed in their field and are educated with experience. The time, knowledge, talent and effort that you get with a pro is worth every penny.
A professional SEO's approach involves research of your market, competition and many times a significant renovation of your existing site from code to content. The in-depth detail and deep analysis, content development, link and page structure requires a significant amount of time, experience, and a lot of hand work.
In other words, if you want to feel better and improve your self image, you don't have to pay a doctor to tell you that eating healthy, taking a vitamin and regular exercise will make a marked improvement in your well being.
If you want the large scale, lasting and radical change a facelift can give you, you must pay a plastic surgeon for his education, experience and talent.
Don't forget to use some common sense when looking at your market. If you think you're going to rank for a highly competitive keyword that has several well known companies at the top without the aid of a professional, you'll probably end up disheartened.
Achieving first page ranks for competitive keywords in a saturated market is a mammoth task, and at the very least would require a full time effort by an experienced firm with resources to take on such a challenge. Don't be discouraged; with some brainstorming you can think of some related, less competitive keywords and niche markets to target.
HOW A LITTLE KNOWLEDGE CAN GO A LONG WAY
Some very simple copy adjustments in the right place can go a long way on less competitive sites. Let's look at a few easy changes anyone can make.
Page Titles
The page title, the words that display in the top of your web window, is one of the most crucial elements on the page as far as the search engines go. When you do a search for something what do you type in the search field? Unless it's a company's specific name, you type in a keyword or key phrase like "men’s cross training air sneakers".
A very common mistake is to put your company name in the page title. Sometimes it's appropriate, but for ranking purposes, uses a concise description of your page with a prime keyword from that page.
Bonus Hint- Start your first sentence with that same keyword!
Content Quality
You'll surely find as many opinions about content as there are about politics. Take away the extremes and you'll find the meat is the same. To increase your rank, you have to have searchable content, and it must be quality. What is quality? More importantly, what do the search engines think is quality?
The answers depend on your site and position on the internet. However, all quality content shares some characteristics.
It's useful information about your products or service. Don't throw random free, generic, carbon copied stuff from the web onto your site. Use some thought and creativity. Build copy around different aspects of your target.
LOOK FROM A NEW PERSPECTIVE
If you have a site about restoring classic cars, make a page about the evolution of headlights over the decades. Add another page about how and where to find hard to find classic parts.
Content should be:
Easy to follow- and well written for a human reader, not a search engine.
Unique- write it yourself or hire a writer.
Varied- Don't fill your page with the same keyword repeatedly or you risk being considered spam. Examine the keyword densities of your keyword in the top 10 listings it returns in a particular engine. Stay within that number.
Take a few more evenings or weekends and improve your ranks by doing some research and digging, and applying that invaluable knowledge strategically to your web site.
KINDS OF SEO RESEARCH you can do to win
There are SEO companies online who offer various reports that can save you a lot of the legwork. Even the simplest of tasks can be too time consuming when you need to focus on editing your pages. For example, finding your current rank, if any, in all of the major engines for all of the keywords you want to rank could take a day on your own. Some other types of reports available are:
Keyword Research-
A list of keywords you or I might make sitting down with a pencil and paper is a good start. The important word here is "start". That list is dozens of revisions away from completion. It will expand and contract many times as further information is gathered.
Are your words focused and targeted enough so you'll attract qualified leads? Are there related words and phrases that you haven't thought of? What words does your competition have throughout their pages? And most importantly, are the words you've chosen actually being typed into search engines?
You can find many different levels of keyword services from simple analysis of your existing pages to research and development of an entire list ready for use in your pages, Adwords or PPC campaigns.
Competition Research-
Who is ranking now? Who is in the positions where you want to be? Examine your competition's pages with a microscope. An Understanding of those you want to outrank gives you a working outline to revise your own. (Do NOT copy their content.) Focus on trends, keywords, densities, titles, page elements… their pages, structures and their links.
On Page Optimization-
A report like this analyzes the words in the elements on your page like titles and boldface or headings as well as your body copy, and link text. It also tells you information about keyword density. Earlier I mentioned that using a keyword too many times on a page could be considered spam. An analysis like this will show how many times each word, word pairs and groups of words were used on a page and what percentage of all the words they are.
A report on a high ranking competitor's site will give you some insight into a page that is successfully ranking for keywords you want.
Off Page or Link Reports-
As soon as you start learning about search engine optimization, you'll understand what a key role good quality links play in determining rank. These types of analysis will show who is linking to you, or even better, who is linking to a ranking competitor. You can get some ideas of sites to list with and an approximate number of links of a particular quality that you'll need to rank.
TAKE SOME ACTION- a few well researched changes can give you a boost
If ranking and online presence are crucial, then find a respected, recommended and experienced search engine optimization professional. The same logic that tells you to go to the doctor when aspirin doesn't do the job also applies to this situation.
If budget is constricting, your keywords have little competition, or you'd like to improve your presence to the best it can be without employing a professional then you'd be surprised what a little knowledge and time can do for your ranking. Applying the same techniques every few weeks and keeping your site fresh will put you a level even higher above the rest.
Remember, many variables and factors are considered and given varying weights by different engines to determine where you rank. A brand new site, no matter how optimized it is usually doesn't show any rank in Google until it miraculously appears about a year later. Older sites of more than a few years often take the top ranks for competitive words.
Don't be discouraged. The simple SEO methods you read about online or in publications can give your site a stronger presence, but will achieve far better results for you if you employ some smaller, budget based intelligence and research.
Can a software package or online miracle site touting testimonials and grandeur guarantees of success elevate your online presence enough to really increase sales?
Are profitable, top search ranks possible without the help of an experienced search engine optimization company?
Can a software package or online miracle site touting testimonials and grandeur guarantees of success elevate your online presence enough to really increase sales?
Unfortunately, unless the software or miracle website were able to research your market, find hidden niches within it, author intriguing, creative, relevant and keyword laden content, house it in a framework that meshes precisely with that content, dissect and analyze your ranking competition and apply that statistical data within the afore mentioned tasks, you'll be using that money back guarantee.
The same goes of number one rank promises for a keyword for $49. Now I'm not suggesting a claim like that is bogus or false advertising. But, ask if that keyword or phrase has actually had more than one search somewhere in the world in the past month. Or to shake them, insist your keyword phrase they must bring to the number one spot is "online casino.
IS THERE INEXPENSIVE HELP THAT WORKS?
Is there a working alternative for smaller businesses and sites that can't budget pro SEO right now? There are techniques that would give your site a chance of rising higher in the ranks. You'll find countless articles and instructions online and in bookstores about general things you can do to your site to improve its online presence.
While helpful and usually accurate, blindly applying techniques to your site without some further knowledge of your own site, your competition, and your online market will hinder your efforts.
With some real world, current analysis of YOUR individual situation at your disposal, you can greatly improve your efforts with even the smallest copy, title or content adjustment. It is going to require some work on your part, no matter what do-it-yourself tactics you employ.
HOWEVER, there are tools and analysis reports available to you that can give you a towering leap for the do-it-yourselfer. Some plain English comparisons of your page vs. the top 10 ranking pages in a particular engine for a particular keyword phrase will define dozens of parameters to begin your do – it –yourself optimization.
How many links do you need, are there better keywords you should choose, and then what do you do with all this information once you have it? Comparisons and analysis of your site and your competitors are usually presented in an easy to understand format and reveal patterns and collected intelligence that can help you re-write and revise your content and page layout and begin your SEO efforts a lap ahead of everyone else.
SET REALISTIC GOALS
You must remember, legitimate, professional search engine optimizers are immersed in their field and are educated with experience. The time, knowledge, talent and effort that you get with a pro is worth every penny.
A professional SEO's approach involves research of your market, competition and many times a significant renovation of your existing site from code to content. The in-depth detail and deep analysis, content development, link and page structure requires a significant amount of time, experience, and a lot of hand work.
In other words, if you want to feel better and improve your self image, you don't have to pay a doctor to tell you that eating healthy, taking a vitamin and regular exercise will make a marked improvement in your well being.
If you want the large scale, lasting and radical change a facelift can give you, you must pay a plastic surgeon for his education, experience and talent.
Don't forget to use some common sense when looking at your market. If you think you're going to rank for a highly competitive keyword that has several well known companies at the top without the aid of a professional, you'll probably end up disheartened.
Achieving first page ranks for competitive keywords in a saturated market is a mammoth task, and at the very least would require a full time effort by an experienced firm with resources to take on such a challenge. Don't be discouraged; with some brainstorming you can think of some related, less competitive keywords and niche markets to target.
HOW A LITTLE KNOWLEDGE CAN GO A LONG WAY
Some very simple copy adjustments in the right place can go a long way on less competitive sites. Let's look at a few easy changes anyone can make.
Page Titles
The page title, the words that display in the top of your web window, is one of the most crucial elements on the page as far as the search engines go. When you do a search for something what do you type in the search field? Unless it's a company's specific name, you type in a keyword or key phrase like "men’s cross training air sneakers".
A very common mistake is to put your company name in the page title. Sometimes it's appropriate, but for ranking purposes, uses a concise description of your page with a prime keyword from that page.
Bonus Hint- Start your first sentence with that same keyword!
Content Quality
You'll surely find as many opinions about content as there are about politics. Take away the extremes and you'll find the meat is the same. To increase your rank, you have to have searchable content, and it must be quality. What is quality? More importantly, what do the search engines think is quality?
The answers depend on your site and position on the internet. However, all quality content shares some characteristics.
It's useful information about your products or service. Don't throw random free, generic, carbon copied stuff from the web onto your site. Use some thought and creativity. Build copy around different aspects of your target.
LOOK FROM A NEW PERSPECTIVE
If you have a site about restoring classic cars, make a page about the evolution of headlights over the decades. Add another page about how and where to find hard to find classic parts.
Content should be:
Easy to follow- and well written for a human reader, not a search engine.
Unique- write it yourself or hire a writer.
Varied- Don't fill your page with the same keyword repeatedly or you risk being considered spam. Examine the keyword densities of your keyword in the top 10 listings it returns in a particular engine. Stay within that number.
Take a few more evenings or weekends and improve your ranks by doing some research and digging, and applying that invaluable knowledge strategically to your web site.
KINDS OF SEO RESEARCH you can do to win
There are SEO companies online who offer various reports that can save you a lot of the legwork. Even the simplest of tasks can be too time consuming when you need to focus on editing your pages. For example, finding your current rank, if any, in all of the major engines for all of the keywords you want to rank could take a day on your own. Some other types of reports available are:
Keyword Research-
A list of keywords you or I might make sitting down with a pencil and paper is a good start. The important word here is "start". That list is dozens of revisions away from completion. It will expand and contract many times as further information is gathered.
Are your words focused and targeted enough so you'll attract qualified leads? Are there related words and phrases that you haven't thought of? What words does your competition have throughout their pages? And most importantly, are the words you've chosen actually being typed into search engines?
You can find many different levels of keyword services from simple analysis of your existing pages to research and development of an entire list ready for use in your pages, Adwords or PPC campaigns.
Competition Research-
Who is ranking now? Who is in the positions where you want to be? Examine your competition's pages with a microscope. An Understanding of those you want to outrank gives you a working outline to revise your own. (Do NOT copy their content.) Focus on trends, keywords, densities, titles, page elements… their pages, structures and their links.
On Page Optimization-
A report like this analyzes the words in the elements on your page like titles and boldface or headings as well as your body copy, and link text. It also tells you information about keyword density. Earlier I mentioned that using a keyword too many times on a page could be considered spam. An analysis like this will show how many times each word, word pairs and groups of words were used on a page and what percentage of all the words they are.
A report on a high ranking competitor's site will give you some insight into a page that is successfully ranking for keywords you want.
Off Page or Link Reports-
As soon as you start learning about search engine optimization, you'll understand what a key role good quality links play in determining rank. These types of analysis will show who is linking to you, or even better, who is linking to a ranking competitor. You can get some ideas of sites to list with and an approximate number of links of a particular quality that you'll need to rank.
TAKE SOME ACTION- a few well researched changes can give you a boost
If ranking and online presence are crucial, then find a respected, recommended and experienced search engine optimization professional. The same logic that tells you to go to the doctor when aspirin doesn't do the job also applies to this situation.
If budget is constricting, your keywords have little competition, or you'd like to improve your presence to the best it can be without employing a professional then you'd be surprised what a little knowledge and time can do for your ranking. Applying the same techniques every few weeks and keeping your site fresh will put you a level even higher above the rest.
Remember, many variables and factors are considered and given varying weights by different engines to determine where you rank. A brand new site, no matter how optimized it is usually doesn't show any rank in Google until it miraculously appears about a year later. Older sites of more than a few years often take the top ranks for competitive words.
Don't be discouraged. The simple SEO methods you read about online or in publications can give your site a stronger presence, but will achieve far better results for you if you employ some smaller, budget based intelligence and research.
Increasing Your Search Engine Ranking
The most effective techniques to implement in order to increase your ranking on the major search engines.
The methods employed to increase your search engine rankings may seem like rocket science to you, so you have probably avoided dealing with this issue. I am here to tell you - the time has come to face your website! A high search engine ranking for your website is so essential that if you have the slightest desire to actually succeed in your business, there is no way you can continue to avoid this issue.
At least 85% of people looking for goods and services on the Internet find websites through search engines such as Google, Yahoo, and MSN. The idea of optimizing your pages for high search engine rankings is to attract targeted customers to your site who will be more than likely to make a purchase. The higher your page comes up in search engine results, the greater the traffic that is directed to your website. That's what search engine optimization is about.
You can immerse yourself in all the technical information available online to figure out how to optimize your web pages to achieve higher rankings. Or you can look at a few simple items on your pages, make some small adjustments, and most likely see improved rankings quite rapidly. The first item you should examine is the title bar on your homepage.
The title bar is the colored bar at the top of the page. Look at the words that appear there when you access your home page. To increase search engine rankings, the words on your homepage's title bar should include the most important keywords or phrases, one of which would include your company name.
Then click on all your links and examine the title bars on the pages you access. Each title bar on every single page of your site should contain the most important keywords and phrases taken from the page itself. However, avoid very long strings of keywords, keeping them to six words or less. Avoid repeating keywords more than once in the title bars, and make sure that identical words are not next to each other.
The next item to put under your microscope is your website content. Search engines generally list sites that contain quality content rather than scintillating graphics. The text on your site must contain the most important keywords - the words that potential customers will be typing into search engines to find your site.
Aim to have around 250 words on each page, but if this is not desirable due to your design, aim for at least 100 carefully chosen words. If you want to achieve a high ranking on search engines, this text is essential. However, the search engines must be able to read the text, meaning that the text must be in HTML and not graphic format.
To find out if your text is in HTML format, take your cursor and try to highlight a word or two. If you are able to do this, the text is HTML. If the text will not highlight, it is probably in graphic form. In this case, ask your webmaster to change the text into HTML format in order to increase your search engine rankings.
Next we come to what is called meta tags. I know this sounds like something out of science fiction, but it is really just simple code. Many people believe that meta tags are the key to high search engine rankings, but in reality, they only have a limited effect. Still, it's worth adding them in the event that a search engine will use meta tags in their ranking formula.
To find out if your page is set up with meta tags, you must access the code. To do this, click the "view" button on the browser menu bar, and select "source." This will pull up a window revealing the underlying code that created the page. If there are meta tags, they usually appear near the top of the window. For example, a meta tag would read: meta name="keywords" content=. If you do not find code that reads like this, ask your webmaster to put them in. This may not do much for your search engine rankings, but any little boost helps.
Lastly, we come to the issue of link popularity. This is a factor that is extremely important in terms of search engine rankings. Almost all search engines use link popularity to rank your website. Link popularity is based on the quality of the sites you have linked to from your links page.
If you type in "free link popularity check" in a popular search engine, the search engine will then show you what sites are linked to your site. In the case that there aren't many sites linked up to yours, or that the sites that are linked up have low search engine rankings, consider launching a link popularity campaign. Essentially, this entails contacting quality sites and requesting that they exchange links with your site. Of course, this requires checking out the rankings of the websites you want to link up with. Linking to popular, quality sites not only boosts your search engine ranking, but it also directs more quality traffic to your website.
Search engine rankings are extremely important for a successful Internet marketing campaign. Before you go out and hire a search engine optimization company, try taking some of the simple steps listed above, and see if you can't boost your rankings yourself. Don't ever ignore this all-important factor in Internet marketing. Remember, the higher your search engine ranking, the more quality customers will be directed your way.
The methods employed to increase your search engine rankings may seem like rocket science to you, so you have probably avoided dealing with this issue. I am here to tell you - the time has come to face your website! A high search engine ranking for your website is so essential that if you have the slightest desire to actually succeed in your business, there is no way you can continue to avoid this issue.
At least 85% of people looking for goods and services on the Internet find websites through search engines such as Google, Yahoo, and MSN. The idea of optimizing your pages for high search engine rankings is to attract targeted customers to your site who will be more than likely to make a purchase. The higher your page comes up in search engine results, the greater the traffic that is directed to your website. That's what search engine optimization is about.
You can immerse yourself in all the technical information available online to figure out how to optimize your web pages to achieve higher rankings. Or you can look at a few simple items on your pages, make some small adjustments, and most likely see improved rankings quite rapidly. The first item you should examine is the title bar on your homepage.
The title bar is the colored bar at the top of the page. Look at the words that appear there when you access your home page. To increase search engine rankings, the words on your homepage's title bar should include the most important keywords or phrases, one of which would include your company name.
Then click on all your links and examine the title bars on the pages you access. Each title bar on every single page of your site should contain the most important keywords and phrases taken from the page itself. However, avoid very long strings of keywords, keeping them to six words or less. Avoid repeating keywords more than once in the title bars, and make sure that identical words are not next to each other.
The next item to put under your microscope is your website content. Search engines generally list sites that contain quality content rather than scintillating graphics. The text on your site must contain the most important keywords - the words that potential customers will be typing into search engines to find your site.
Aim to have around 250 words on each page, but if this is not desirable due to your design, aim for at least 100 carefully chosen words. If you want to achieve a high ranking on search engines, this text is essential. However, the search engines must be able to read the text, meaning that the text must be in HTML and not graphic format.
To find out if your text is in HTML format, take your cursor and try to highlight a word or two. If you are able to do this, the text is HTML. If the text will not highlight, it is probably in graphic form. In this case, ask your webmaster to change the text into HTML format in order to increase your search engine rankings.
Next we come to what is called meta tags. I know this sounds like something out of science fiction, but it is really just simple code. Many people believe that meta tags are the key to high search engine rankings, but in reality, they only have a limited effect. Still, it's worth adding them in the event that a search engine will use meta tags in their ranking formula.
To find out if your page is set up with meta tags, you must access the code. To do this, click the "view" button on the browser menu bar, and select "source." This will pull up a window revealing the underlying code that created the page. If there are meta tags, they usually appear near the top of the window. For example, a meta tag would read: meta name="keywords" content=. If you do not find code that reads like this, ask your webmaster to put them in. This may not do much for your search engine rankings, but any little boost helps.
Lastly, we come to the issue of link popularity. This is a factor that is extremely important in terms of search engine rankings. Almost all search engines use link popularity to rank your website. Link popularity is based on the quality of the sites you have linked to from your links page.
If you type in "free link popularity check" in a popular search engine, the search engine will then show you what sites are linked to your site. In the case that there aren't many sites linked up to yours, or that the sites that are linked up have low search engine rankings, consider launching a link popularity campaign. Essentially, this entails contacting quality sites and requesting that they exchange links with your site. Of course, this requires checking out the rankings of the websites you want to link up with. Linking to popular, quality sites not only boosts your search engine ranking, but it also directs more quality traffic to your website.
Search engine rankings are extremely important for a successful Internet marketing campaign. Before you go out and hire a search engine optimization company, try taking some of the simple steps listed above, and see if you can't boost your rankings yourself. Don't ever ignore this all-important factor in Internet marketing. Remember, the higher your search engine ranking, the more quality customers will be directed your way.
The methods employed to increase your search engine rankings may seem like rocket science to you, so you have probably avoided dealing with this issue. I am here to tell you - the time has come to face your website! A high search engine ranking for your website is so essential that if you have the slightest desire to actually succeed in your business, there is no way you can continue to avoid this issue.
At least 85% of people looking for goods and services on the Internet find websites through search engines such as Google, Yahoo, and MSN. The idea of optimizing your pages for high search engine rankings is to attract targeted customers to your site who will be more than likely to make a purchase. The higher your page comes up in search engine results, the greater the traffic that is directed to your website. That's what search engine optimization is about.
You can immerse yourself in all the technical information available online to figure out how to optimize your web pages to achieve higher rankings. Or you can look at a few simple items on your pages, make some small adjustments, and most likely see improved rankings quite rapidly. The first item you should examine is the title bar on your homepage.
The title bar is the colored bar at the top of the page. Look at the words that appear there when you access your home page. To increase search engine rankings, the words on your homepage's title bar should include the most important keywords or phrases, one of which would include your company name.
Then click on all your links and examine the title bars on the pages you access. Each title bar on every single page of your site should contain the most important keywords and phrases taken from the page itself. However, avoid very long strings of keywords, keeping them to six words or less. Avoid repeating keywords more than once in the title bars, and make sure that identical words are not next to each other.
The next item to put under your microscope is your website content. Search engines generally list sites that contain quality content rather than scintillating graphics. The text on your site must contain the most important keywords - the words that potential customers will be typing into search engines to find your site.
Aim to have around 250 words on each page, but if this is not desirable due to your design, aim for at least 100 carefully chosen words. If you want to achieve a high ranking on search engines, this text is essential. However, the search engines must be able to read the text, meaning that the text must be in HTML and not graphic format.
To find out if your text is in HTML format, take your cursor and try to highlight a word or two. If you are able to do this, the text is HTML. If the text will not highlight, it is probably in graphic form. In this case, ask your webmaster to change the text into HTML format in order to increase your search engine rankings.
Next we come to what is called meta tags. I know this sounds like something out of science fiction, but it is really just simple code. Many people believe that meta tags are the key to high search engine rankings, but in reality, they only have a limited effect. Still, it's worth adding them in the event that a search engine will use meta tags in their ranking formula.
To find out if your page is set up with meta tags, you must access the code. To do this, click the "view" button on the browser menu bar, and select "source." This will pull up a window revealing the underlying code that created the page. If there are meta tags, they usually appear near the top of the window. For example, a meta tag would read: meta name="keywords" content=. If you do not find code that reads like this, ask your webmaster to put them in. This may not do much for your search engine rankings, but any little boost helps.
Lastly, we come to the issue of link popularity. This is a factor that is extremely important in terms of search engine rankings. Almost all search engines use link popularity to rank your website. Link popularity is based on the quality of the sites you have linked to from your links page.
If you type in "free link popularity check" in a popular search engine, the search engine will then show you what sites are linked to your site. In the case that there aren't many sites linked up to yours, or that the sites that are linked up have low search engine rankings, consider launching a link popularity campaign. Essentially, this entails contacting quality sites and requesting that they exchange links with your site. Of course, this requires checking out the rankings of the websites you want to link up with. Linking to popular, quality sites not only boosts your search engine ranking, but it also directs more quality traffic to your website.
Search engine rankings are extremely important for a successful Internet marketing campaign. Before you go out and hire a search engine optimization company, try taking some of the simple steps listed above, and see if you can't boost your rankings yourself. Don't ever ignore this all-important factor in Internet marketing. Remember, the higher your search engine ranking, the more quality customers will be directed your way.
The methods employed to increase your search engine rankings may seem like rocket science to you, so you have probably avoided dealing with this issue. I am here to tell you - the time has come to face your website! A high search engine ranking for your website is so essential that if you have the slightest desire to actually succeed in your business, there is no way you can continue to avoid this issue.
At least 85% of people looking for goods and services on the Internet find websites through search engines such as Google, Yahoo, and MSN. The idea of optimizing your pages for high search engine rankings is to attract targeted customers to your site who will be more than likely to make a purchase. The higher your page comes up in search engine results, the greater the traffic that is directed to your website. That's what search engine optimization is about.
You can immerse yourself in all the technical information available online to figure out how to optimize your web pages to achieve higher rankings. Or you can look at a few simple items on your pages, make some small adjustments, and most likely see improved rankings quite rapidly. The first item you should examine is the title bar on your homepage.
The title bar is the colored bar at the top of the page. Look at the words that appear there when you access your home page. To increase search engine rankings, the words on your homepage's title bar should include the most important keywords or phrases, one of which would include your company name.
Then click on all your links and examine the title bars on the pages you access. Each title bar on every single page of your site should contain the most important keywords and phrases taken from the page itself. However, avoid very long strings of keywords, keeping them to six words or less. Avoid repeating keywords more than once in the title bars, and make sure that identical words are not next to each other.
The next item to put under your microscope is your website content. Search engines generally list sites that contain quality content rather than scintillating graphics. The text on your site must contain the most important keywords - the words that potential customers will be typing into search engines to find your site.
Aim to have around 250 words on each page, but if this is not desirable due to your design, aim for at least 100 carefully chosen words. If you want to achieve a high ranking on search engines, this text is essential. However, the search engines must be able to read the text, meaning that the text must be in HTML and not graphic format.
To find out if your text is in HTML format, take your cursor and try to highlight a word or two. If you are able to do this, the text is HTML. If the text will not highlight, it is probably in graphic form. In this case, ask your webmaster to change the text into HTML format in order to increase your search engine rankings.
Next we come to what is called meta tags. I know this sounds like something out of science fiction, but it is really just simple code. Many people believe that meta tags are the key to high search engine rankings, but in reality, they only have a limited effect. Still, it's worth adding them in the event that a search engine will use meta tags in their ranking formula.
To find out if your page is set up with meta tags, you must access the code. To do this, click the "view" button on the browser menu bar, and select "source." This will pull up a window revealing the underlying code that created the page. If there are meta tags, they usually appear near the top of the window. For example, a meta tag would read: meta name="keywords" content=. If you do not find code that reads like this, ask your webmaster to put them in. This may not do much for your search engine rankings, but any little boost helps.
Lastly, we come to the issue of link popularity. This is a factor that is extremely important in terms of search engine rankings. Almost all search engines use link popularity to rank your website. Link popularity is based on the quality of the sites you have linked to from your links page.
If you type in "free link popularity check" in a popular search engine, the search engine will then show you what sites are linked to your site. In the case that there aren't many sites linked up to yours, or that the sites that are linked up have low search engine rankings, consider launching a link popularity campaign. Essentially, this entails contacting quality sites and requesting that they exchange links with your site. Of course, this requires checking out the rankings of the websites you want to link up with. Linking to popular, quality sites not only boosts your search engine ranking, but it also directs more quality traffic to your website.
Search engine rankings are extremely important for a successful Internet marketing campaign. Before you go out and hire a search engine optimization company, try taking some of the simple steps listed above, and see if you can't boost your rankings yourself. Don't ever ignore this all-important factor in Internet marketing. Remember, the higher your search engine ranking, the more quality customers will be directed your way.
Search Engine Optimization (SEO) The Myth?
Search Engine Optimization. Big words. Sounds Important. What is it? If you do a search in google for the web definition of search engine optimization, you get a lot of different results.
Some simply say that search engine optimization is the generic term for making sure your site is optimized to appear as one of the top ranking web sites on a search.
Others get more detailed with their definition and say search engine optimization is the term used to describe the mar...
Search Engine Optimization. Big words. Sounds Important. What is it? If you do a search in google for the web definition of search engine optimization, you get a lot of different results.
Some simply say that search engine optimization is the generic term for making sure your site is optimized to appear as one of the top ranking web sites on a search.
Others get more detailed with their definition and say search engine optimization is the term used to describe the marketing technique of preparing a web site to enhance its chances of being ranked in the top results of a search engine once a relevant search is undertaken.
A number of factors are important when optimizing a web site, including the content and structure of the web site's copy and page layout, the HTML meta-tags and the submission process.
Is it important? That also depends on which definition you believe and who you ask that question to. If you ask someone who runs a business and charges for search engine optimization, they will tell you it is the most important thing you will ever do for your website.
At each SEO website, they will tell you they are the number 1 SEO company on the web, even though each of them has a completely different method of optimizing your website.
If you ask many self-appointed webmaster gurus in some of the webmaster forums, they will tell you the same thing, then each one will tell you a different way to do it and they will all disagree on the most important aspects of search engine optimization.
So the confusion continues for the average user and the SEO companies love it that way. If the consumer doesn’t understand what you are doing, you don’t really have to do very much and just say you are doing a lot. Most of them would never work on your website on a contingency payment plan, one based on actual results and performance. Some say money back guaranteed, but read the fine print.
A lot of these businesses are based on the fact that people who are new to the web and even some of those who have been online for awhile do not know what search engine optimization is. They know that with more and more people coming onto the web for the first time, their business is secure. They can continue to tell people that without their service the website will fail.
I’m not saying all search engine optimization companies are rip-offs. Some of them really do their best to get good rankings for their clients and know what they are doing. A lot of them still really believe that search engine optimization is the key to success on the web.
It isn’t. How’s that for a statement? I know a lot of web designers will disagree. I know a lot of SEO companies will disagree. But simply put, search engine optimization of your WebPages is not the most important thing you need to do to succeed on the web.
Let’s break down some of the things that are included in the phrase search engine optimization.
Metatags are one of the things these gurus tell you is important. Metatags are all but dead. Search engines, especially google, ignore metatags for the most part.
Having them in does not hurt you, but go do a search on any topic besides web design or search engine optimization, etc. and you’ll find that IF the websites at the top of the search results have metatags at all, they usually only have the description and keywords metatags.
Well they also have the title tag, which is sometimes referred to as a metatag, but it is actually the only metatag you need to have.
Keyword Optimization is something the gurus will tell you is very important. Some will tell you they know the exact percentage of text that should be your keywords. Yes, keywords are very important. Do they know what percentage the search engines will want to read for the best results? No.
When writing copy for your website, you must be conscious of the keywords you wish to promote. Don’t pick too many keywords and try to optimize each page of your website for twenty different things. If you do, it will not be relevant for any of them. That isn’t guru talk, that’s just plain old fashioned common sense.
Remember that search engines crawl web pages, not web sites. If you choose just one or two keywords per webpage that you wish that page to be optimized for, then you can optimize the page easily and write text the user will want to actually read.
Write your sales text the way you would with only the user in mind and with making sales in mind. Then go back and reread the page.
Find places where you can add in your keyword without destroying the flow you created when you wrote the text in the first place.
Now, do you need to hire an SEO company to do that? Do you know your product? Do you know how to sell your product? Then you need to write the text. If you do not wish to write the text, then hire a writer. You still don’t need a search engine optimization guru.
Some search engine optimization experts will tell you they can increase your link popularity. They use a variety of methods. They create websites where they put all of their clients website links so you will have links to your website. The search engines call these link farms and discount any value they may have had in the past.
Those methods, along with many others, are simply tricks that temporarily work. Alot of search engine optimization companies all keep up with the latest tricks and shortcuts. They may even get you some good results in the short-term. But what happens when the search engines catch onto the trick?
I’m glad you asked. They stop letting that trick or shortcut work. They may even penalize the websites that used it. They penalize you, the customer, not the search engine optimization guru who used the trick and charged you for it.
Whenever one of these companies tells you it has “inside information”, “ex-search engine company employees”, “guaranteed search engine placement”, guaranteed top 10 placement”, or “secret methods”, a red flag should go up in your mind right away.
If you start a business offline, like a restaurant or a store, you know that besides the money you will have to put up, you will also have to work to make it a success. It is no different when you start a business online. You have to work at it, if you want to be successful.
If search engine optimization is not the most important thing you can do to become successful, what is? Again, I’m glad you asked.
Promotion. Do not depend solely on being found by the search engines. Search engines are fickle creatures and what is today’s #1 can be tomorrow’s #100 just because they decided to change the way they give relevance to websites. Continually chasing this dream is a total waste of time.
There are other sources of traffic out there. Would you rather have 1000 hits from a search engine for one of your minor keywords or have 100 hits from someone who read an article you wrote and came to your website because they liked what you had
to say?
If you chose the thousand hits, you don’t get it yet. Out of that 1000 hits you might convert 2 of them into sales. Out of the 100, you may get as many as 20-25 people who want to buy from you. Conversion rate is more important than how many hits you get to your website.
Write articles about your website, about your products, about relevant topics to your products or services you wish to sell. Distribute or submit those articles to article submission websites that provide free content to webmasters.
You may write one article like the one I am writing now and have 100 webmasters want to use it as content for their website. That would mean there is suddenly 100 other websites on topics related to your product that now contain a link to your website. (see the footer below contains links to my website and is to be included when this article is reprinted.)
That increases your link popularity without the need for a company to optimize you. Just by submitting your article to several article submission websites, you increase your link popularity, but when those webmasters start to republish your articles, you will see a huge increase in your page rank and the quality of your traffic.
Some people write one article per month and others write one or more per day. It depends on you. How fast do you want your website to grow?
How much time do you have to invest? If you are not good at writing articles or do not have the time, hire a writer to ghost-write them for you with your byline and your links in
the footer.
So that we are clear. Search engine optimization is necessary, but by no means the most important thing you can do for your website to make it successful. I would not pay a lot of money for this service. Promoting your website IS the most important thing you can do. Articles are just one of the methods you can use to promote your website.
Advertising, buying links on relevant websites, posting in forums and blogs with related topics, putting your link in your signature line, are some of the other ways you can promote your website.
My Checklist:
1. Be conscious of the keywords you wish to target with each webpage you build. Write your text for the reader, then go back and add your keywords without destroying the flow of your text.
2. Make sure the website is easy to navigate and user-friendly. Don’t assume the customer knows the web site as well as you do. Make it simple. Make it easy to find the buy button!
3. Once the website is built, quit worrying about the newest search engine trick or optimization technique as some like to call it.
4. Search for blogs and forums with related topics and sign up for them and participate in discussions with your link in your signature line.
5. Write articles about related topics and submit them everywhere or buy a service like isnare.com that will do the submissions for you. If you cannot write the articles, hire someone to do it for you.
6. Don’t do link trades with websites that have less traffic than you do. Buy links on websites that have more traffic than you and are on a topic related to your products or services.
This article in no way claims to have listed all the ways you can use to promote your website. What I have done here is tried to explain to you what is or is not important to creating and maintaining a successful website. I hope this helps you.
Some simply say that search engine optimization is the generic term for making sure your site is optimized to appear as one of the top ranking web sites on a search.
Others get more detailed with their definition and say search engine optimization is the term used to describe the mar...
Search Engine Optimization. Big words. Sounds Important. What is it? If you do a search in google for the web definition of search engine optimization, you get a lot of different results.
Some simply say that search engine optimization is the generic term for making sure your site is optimized to appear as one of the top ranking web sites on a search.
Others get more detailed with their definition and say search engine optimization is the term used to describe the marketing technique of preparing a web site to enhance its chances of being ranked in the top results of a search engine once a relevant search is undertaken.
A number of factors are important when optimizing a web site, including the content and structure of the web site's copy and page layout, the HTML meta-tags and the submission process.
Is it important? That also depends on which definition you believe and who you ask that question to. If you ask someone who runs a business and charges for search engine optimization, they will tell you it is the most important thing you will ever do for your website.
At each SEO website, they will tell you they are the number 1 SEO company on the web, even though each of them has a completely different method of optimizing your website.
If you ask many self-appointed webmaster gurus in some of the webmaster forums, they will tell you the same thing, then each one will tell you a different way to do it and they will all disagree on the most important aspects of search engine optimization.
So the confusion continues for the average user and the SEO companies love it that way. If the consumer doesn’t understand what you are doing, you don’t really have to do very much and just say you are doing a lot. Most of them would never work on your website on a contingency payment plan, one based on actual results and performance. Some say money back guaranteed, but read the fine print.
A lot of these businesses are based on the fact that people who are new to the web and even some of those who have been online for awhile do not know what search engine optimization is. They know that with more and more people coming onto the web for the first time, their business is secure. They can continue to tell people that without their service the website will fail.
I’m not saying all search engine optimization companies are rip-offs. Some of them really do their best to get good rankings for their clients and know what they are doing. A lot of them still really believe that search engine optimization is the key to success on the web.
It isn’t. How’s that for a statement? I know a lot of web designers will disagree. I know a lot of SEO companies will disagree. But simply put, search engine optimization of your WebPages is not the most important thing you need to do to succeed on the web.
Let’s break down some of the things that are included in the phrase search engine optimization.
Metatags are one of the things these gurus tell you is important. Metatags are all but dead. Search engines, especially google, ignore metatags for the most part.
Having them in does not hurt you, but go do a search on any topic besides web design or search engine optimization, etc. and you’ll find that IF the websites at the top of the search results have metatags at all, they usually only have the description and keywords metatags.
Well they also have the title tag, which is sometimes referred to as a metatag, but it is actually the only metatag you need to have.
Keyword Optimization is something the gurus will tell you is very important. Some will tell you they know the exact percentage of text that should be your keywords. Yes, keywords are very important. Do they know what percentage the search engines will want to read for the best results? No.
When writing copy for your website, you must be conscious of the keywords you wish to promote. Don’t pick too many keywords and try to optimize each page of your website for twenty different things. If you do, it will not be relevant for any of them. That isn’t guru talk, that’s just plain old fashioned common sense.
Remember that search engines crawl web pages, not web sites. If you choose just one or two keywords per webpage that you wish that page to be optimized for, then you can optimize the page easily and write text the user will want to actually read.
Write your sales text the way you would with only the user in mind and with making sales in mind. Then go back and reread the page.
Find places where you can add in your keyword without destroying the flow you created when you wrote the text in the first place.
Now, do you need to hire an SEO company to do that? Do you know your product? Do you know how to sell your product? Then you need to write the text. If you do not wish to write the text, then hire a writer. You still don’t need a search engine optimization guru.
Some search engine optimization experts will tell you they can increase your link popularity. They use a variety of methods. They create websites where they put all of their clients website links so you will have links to your website. The search engines call these link farms and discount any value they may have had in the past.
Those methods, along with many others, are simply tricks that temporarily work. Alot of search engine optimization companies all keep up with the latest tricks and shortcuts. They may even get you some good results in the short-term. But what happens when the search engines catch onto the trick?
I’m glad you asked. They stop letting that trick or shortcut work. They may even penalize the websites that used it. They penalize you, the customer, not the search engine optimization guru who used the trick and charged you for it.
Whenever one of these companies tells you it has “inside information”, “ex-search engine company employees”, “guaranteed search engine placement”, guaranteed top 10 placement”, or “secret methods”, a red flag should go up in your mind right away.
If you start a business offline, like a restaurant or a store, you know that besides the money you will have to put up, you will also have to work to make it a success. It is no different when you start a business online. You have to work at it, if you want to be successful.
If search engine optimization is not the most important thing you can do to become successful, what is? Again, I’m glad you asked.
Promotion. Do not depend solely on being found by the search engines. Search engines are fickle creatures and what is today’s #1 can be tomorrow’s #100 just because they decided to change the way they give relevance to websites. Continually chasing this dream is a total waste of time.
There are other sources of traffic out there. Would you rather have 1000 hits from a search engine for one of your minor keywords or have 100 hits from someone who read an article you wrote and came to your website because they liked what you had
to say?
If you chose the thousand hits, you don’t get it yet. Out of that 1000 hits you might convert 2 of them into sales. Out of the 100, you may get as many as 20-25 people who want to buy from you. Conversion rate is more important than how many hits you get to your website.
Write articles about your website, about your products, about relevant topics to your products or services you wish to sell. Distribute or submit those articles to article submission websites that provide free content to webmasters.
You may write one article like the one I am writing now and have 100 webmasters want to use it as content for their website. That would mean there is suddenly 100 other websites on topics related to your product that now contain a link to your website. (see the footer below contains links to my website and is to be included when this article is reprinted.)
That increases your link popularity without the need for a company to optimize you. Just by submitting your article to several article submission websites, you increase your link popularity, but when those webmasters start to republish your articles, you will see a huge increase in your page rank and the quality of your traffic.
Some people write one article per month and others write one or more per day. It depends on you. How fast do you want your website to grow?
How much time do you have to invest? If you are not good at writing articles or do not have the time, hire a writer to ghost-write them for you with your byline and your links in
the footer.
So that we are clear. Search engine optimization is necessary, but by no means the most important thing you can do for your website to make it successful. I would not pay a lot of money for this service. Promoting your website IS the most important thing you can do. Articles are just one of the methods you can use to promote your website.
Advertising, buying links on relevant websites, posting in forums and blogs with related topics, putting your link in your signature line, are some of the other ways you can promote your website.
My Checklist:
1. Be conscious of the keywords you wish to target with each webpage you build. Write your text for the reader, then go back and add your keywords without destroying the flow of your text.
2. Make sure the website is easy to navigate and user-friendly. Don’t assume the customer knows the web site as well as you do. Make it simple. Make it easy to find the buy button!
3. Once the website is built, quit worrying about the newest search engine trick or optimization technique as some like to call it.
4. Search for blogs and forums with related topics and sign up for them and participate in discussions with your link in your signature line.
5. Write articles about related topics and submit them everywhere or buy a service like isnare.com that will do the submissions for you. If you cannot write the articles, hire someone to do it for you.
6. Don’t do link trades with websites that have less traffic than you do. Buy links on websites that have more traffic than you and are on a topic related to your products or services.
This article in no way claims to have listed all the ways you can use to promote your website. What I have done here is tried to explain to you what is or is not important to creating and maintaining a successful website. I hope this helps you.
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